B2B4.biz homeIndependent, together.

Back the paradigm shift

We're raising venture capital and angel investment to take our platform into several industries, in several markets, at once.

Why now

  • Consumers are searching for better offers at better prices, and switching faster than ever.
  • Independent businesses want to compete with the multinationals, but they've never had shared technology to do it.
  • A.I. now makes it possible to build that technology for small businesses at low cost. Our platform is built A.I.-first.
  • Live auctions are booming. Whatnot, a US live-auction marketplace, was valued at about US$5 billion in January 2025S5 and US$20 billion by August 2026S6. We're bringing live auctions to business-to-business trade.

The market

Our three launch markets hold millions of retail businesses, most of them small.

  • Australia: 156,169 retail businesses were actively trading at June 2025S1.
  • United States: 1,040,277 retail establishments in the 2022 Economic CensusS2.
  • European Union: 3,294,621 retail enterprises in 2024S3.
  • In the EU, 99.8% of all enterprises are small or medium-sizedS4.

The growth model

  • One platform, many industries. Fashion first, then tyres, jewellery and gifts, with more to come.
  • Three markets. Australia, the United States and Europe.
  • Earn when customers trade. Low running costs, with subscription plans and fees on trades.
  • Same go-to-market each time. Trade shows and sales agents in each industry.

The investor area

Approved investors get the inside story: the big idea, the data advantage and the A.I. behind it, followed by a private presentation.
Request access, and once it's approved we'll send you your login.

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Talk to us

Book a call back with the founder to start a discussion.

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Sources

  1. S1 156,169 retail trade businesses actively trading in Australia at 30 June 2025. Australian Bureau of Statistics, Counts of Australian Businesses, including Entries and Exits, July 2021 to June 2025. Source
  2. S2 1,040,277 retail trade establishments in the United States, 2022 Economic Census. US Census Bureau story, April 2025. Source
  3. S3 3,294,621 enterprises in retail trade (NACE G47) in the EU-27, 2024. Eurostat dataset sbs_ovw_act, "Enterprises by detailed NACE Rev. 2 activity", updated 30 Sep 2026. Source
  4. S4 99.8% of the 33.1 million enterprises in the EU business economy in 2023 were small and medium-sized. Eurostat, Structural business statistics overview. Source
  5. S5 Whatnot, a US live-auction marketplace, raised US$265 million (Series E) at a US$4.97 billion valuation; livestream GMV surpassed US$3 billion in 2024. Pulse 2.0, 8 January 2025. Source
  6. S6 Whatnot raised US$545 million (Series G) at a US$20 billion valuation; more than US$8 billion in live GMV in 2025. Value Added Resource, 12 August 2026 (updated 23 August 2026). Source